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Programs We Offer
SQUAD Executive Program in Digital Marketing
- 100 Hours of Learning
- 10+ Core Modules covered
- 07+ Industry Recognized Certifications
- 03 Industry Level Live Projects
- 03 Months Inhouse Internship
- 100% Placement Assistance
SQUAD Professional Program in Digital Marketing
- 160 Hours of Learning
- 15+ Core Modules covered
- 10+ Industry Recognized Certifications
- 05 Industry Level Live Projects
- 06 Months Inhouse Internship
- 100% Placement Assistance
| Syllabus | Executive Program | Professional Program |
|---|---|---|
|
WordPress |
YES |
YES |
|
Social Media Marketing |
YES |
YES |
|
Social Media Automation & Online Reputation Management (ORM) |
YES |
YES |
|
Blog Creation & Management |
YES |
YES |
|
Google Analytics |
YES |
YES |
|
Landing Page Design |
YES |
YES |
|
Search Engine Optimization (SEO) |
YES |
YES |
|
Search Engine Marketing (SEM) |
YES |
YES |
|
Google Adsense + Display Adservers |
YES |
YES |
|
Content Writing |
YES |
YES |
|
Email Marketing |
YES |
YES |
|
Affiliate Marketing |
NO |
YES |
|
Mobile Marketing |
NO |
YES |
|
Influencer Marketing |
NO |
YES |
|
Webinar Creation & Marketing |
NO |
YES |
|
E-Commerce |
NO |
YES |
|
Drip Marketing & Email Automation |
NO |
YES |
|
Mobile App Creation |
NO |
YES |
|
Corel draw |
NO |
YES |
|
Video Making |
NO |
YES |
|
Instagram reels Ads |
NO |
YES |
|
Artificial Intelligence (AI) in Digital Marketing |
NO |
YES |
Modules Covered
WordPress
- Introduction to Domain name and Hosting
- How to Buy Domain Name and create subdomains
- Introduction to WordPress
- Choosing the right theme for your website
- Setting up and customizing the theme
- Introduction to Plugins
- How does Plugins works
- Product Listing
- Listing complex variable product
Social Media Marketing
This comprehensive module covers both organic and paid marketing across social media platforms including Facebook, Instagram, LinkedIn, Twitter, YouTube, Blogging and many more.
- How to set-up an Advertising Account
- Choosing the Right Campaign Objectives
- Choosing the Right Targeting
- Various Ad Placement & their Importance
- How to Design Social Media Ads
SEO + Webmaster Tool
How does SEO work?
- Building a simple WordPress website for SEO practice
- Keyword Research & Analysis
- On-page Optimization Techniques (meta tags, header tags, image tags, URLs, etc.)
- Off-page Optimization Techniques (Quora, Youtube, blogs, Web directories, etc.)
- Setting up and custoUsing Search Console for effective SEOmizing the theme
- IntroductionHow to do an SEO Audit for any Website (Ubersuggest, SEOptimer, Yoast) to Plugins
Blog Creation & Management
You will learn how to create & manage captivating blogs with keyword rich & discrete content to increase your exposure and rankings.
Google Analytics
Here you will learn everything about Google Analytics & Tag Manager to analyze some interesting statistics on your website performance..
How does Google Analytics work?
- Setting-up a Google Analytics Account
- Placing the tracking code on your site
- Setting Campaign Budgets & Bids
- Creating properties and views for Accurate Tracking
- Setting-up Conversion Tracking Goals & Events
- Reading GA data
- Taking business decisions basis GA data
Search Engine Marketing (SEM)
Why use Google Ads?
- Setting up Google Ads Account
- Choosing the Right Campaign Objectives
- Framing Search Ad copies & Ad extensions
- Maintaining High Quality Score
- Re-marketing lists for search ads
Google Adsence + display Adservers
Ad servers play a significant role in earning from display ads. It is the backbone of the ad serving process which includes performance reporting. Learn more in detail about the functioning of Display ad servers.
How does Google Analytics work?
- Setting-up a Google Analytics Account
- Placing the tracking code on your site
- Setting Campaign Budgets & Bids
- Creating properties and views for Accurate Tracking
- Setting-up Conversion Tracking Goals & Events
- Reading GA data
- Taking business decisions basis GA data
Content Writing
Polish your content marketing skills and master it by using different Content creation tools.
- Writing content for Digital platforms
- Choosing the best hashtags
- Decoding Successful Campaigns
- A.I. based content writing tools
Content Creation Tools
- Understanding the AIDA Model
- Creating Buyers Personas
- Understanding Consumer Journeys across platforms
- Understanding various Content Formats available
- Creating Content Buckets
- Creating Content Calendar
Email Marketing
Master on all the best practices of email marketing including mailers, strategy email software, reports & analytics in email Marketing. Along with it you will learn how to generate revenue for your business using chat bots.
Affiliate Marketing
Affiliate marketing is one of the most popular ways to monetize your online content. This session will teach you how you can start earning a passive income as an afliate marketer.
Mobile Marketng
In this module, we cover all the key elements involved in Mobile Marketing such as SMS marketing, Advertisement on mobile applications, Push notications etc.
Search Engine Marketing (SEM)
What is SEM ?
- Building a simple WordPress website for SEM practice
- Keyword Research & Analysis
- On-page Optimization Techniques (meta tags, header tags, image tags, URLs, etc.)
- Off-page Optimization Techniques (Quora, Youtube, blogs, Web directories, etc.)
- Using Search Console for effective SEO
- How to do an SEO Audit for any Website (Ubersuggest, SEOptimer, Yoast)
Influencer Marketing
What is Infuencer Marketing?
- Choosing Infuencers that match your Brand
- Setting Key Deliverables from the Influencers
- Macro v/s Micro Influencer
- Using Canva to build creative design
- How to Design for Social Media Posts and Stories
E - Commerce
In this module, we will focus on advanced strategies that will teach you how you can start your own e-commerce business & grow it with the use of drop shipping.
- Understanding E-commerce
- Various E-commerce portals
- How to make a website using Shopify
- Product Keyword Research
- Uploading Products to Online Marketplaces
Drip Marketing & Email Automation
This covers the lead nurturing process and best practices to improve your lead to conversion rate with the help of communication automation drip marketing techniques.
Instagram Reels Ads
In this module, you’ll learn how to create reels ads to promote your products or services.
Artificial Intelligence (AI) in Digital Marketing
Learn how to set up your automation marketing ecosystem through various DM platforms covering AI tools in content creation, curation, consumer behavior and Many more ….
